3) What kind of media institution might distribute your media product and why?

The music magazine, Warp, that I have created is a punk rock genre type magazine and I believe that it would be likely that a media institution such as BAUER media group would distribute my media product. This is because this media institution is known to distribute magazines such as Q and Kerrang.

After some research into this media institution, I drew a conclusion that this would be the best institution to distribute my media product. I discovered that it's circulation figures were quite impressive:

These figures were taken from their website and show the circulation for each magazine that they distribute from January-June 2010.

Although I have decided that Bauer media group would be the idea media institution to distribute my media product, I have also looked at IPC Media which distributes magazines such as the NME and Uncut. I have chosen Bauer media group because of it's excellent circulation figures and because my magazine is similar to Kerrang. However, IPC Media distributes the NME which I can compare my media product to because I have used it as inspiration for my contents page and double page spread. IPC media is another well known media institution but I feel that Bauer media group would be more likely to distribute my media product because it distributes Kerrang which is a similar genre of music to my magazine. If Warp was to published with magazines such as Q and Kerrang it would offer perhaps what is not on the current market to more social groups such as an equal gendered magazine and would circulate high figures because of Bauer's good track record.