4) Who would be the audience for your media product?

As I have previously discussed, I believe that the target audience for my magazine would be readers of both genders, in the age range of mid teens to early twenties and those who are into punk rock music and could fit into sub cultures such as punk, metal heads and grungers.

I used a website called UK tribes to do some more research into the youth subcultures which exist in society today. Although the social group 'punks' do not appear on here, the closest to them I guess would be 'Emos' or 'Metal heads'. An emo is supposedly linked to emo music which is often expressive and confessional. Emos are usually seen to be wearing dark clothing and behave in a quiet manner. I think that perhaps Metal heads are more relative to Warp magazine as they are fans of heavy metal music and also wear dark clothing. Their hobbies tend to include moshing at gigs, listening to metal, watching horror films and playing instruments. My media product features articles about films and gigs so I think that this would appear to the target audience.

Here are two pictures of my sister who I would consider to fit the sub culture of Punks and people who like Rock music. She often goes to gigs and festivals such as Download and Hevy Festival. My sister dresses in dark clothing, has tattoos and her hair is brown with the side of it shaven (this can be quite a typical hair style for punks). Her favourite genre of music is rock, techno and punk. I think that she would fit the target audience as she is 20 and she is a female who likes the music which my media product has been designed for. I asked her what she thought of my media product and she gave me the following response: "I would probably buy this magazine because it has a lot of my favourite bands such as the Dropkick Murphys in it. I like it because I would be able to read about upcoming gigs and read about some of my favourite

bands."

My media product would aim to target audiences with readers such as my sister who is perhaps a more mature reader but is also interested in reading about bands and looking at additional features such as posters.